Author Archives: lahari

Viral Selling and New Social Media Marketing

  Alli, the new over-the-counter brand of prescription drug Xenical from Glaxo-SmithKline, is being marketed by a new mix of messages. Their marketers understand both the emergence and importance of social networking as a new media marketing tool, as evidenced in their latest commercial. They get it. They are now able to grasp the concept […]

3 SEO Keyword Research Strategies for Service-Based Businesses

  How to Get Found When People Are Looking for Your Offerings Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course! But with so many businesses competing for everyone’s attention, if you are a service-based business you really need to focus on search engine optimization […]

Top 5 Social Media Marketing Tips for Businesses

  Whether you have a startup or you inherit one, you cannot deny the fact that social media will now be an essential part of your marketing strategy. However, it is very easy to go wrong on social media, and this can have a negative impact on your brand. So, we’re going to give you […]

4 Key Considerations For Every Social Media Marketing Campaign

  Throughout my career, I have developed and outlined numerous internal company process, policy and strategy documents. With experience and practice, it became evident that a process will not withstand time and change if it’s not scalable and replicable. The same principles hold true for a Social Media Marketing Strategy; it must be a process […]

SEO Basics: Optimizing Your Content

  If you are advertising your business online, it is essential that you have the understanding of basic search engine optimization or SEO. SEO will enable your website to be positioned strategically so that people who are in the buying process will be able to see your website during their search for specific products and […]

Social Media Marketing and Twitter Demographics

  Whether you’re just a guy trying to promote your blog, own a small company, or are the head of marketing at a large corporation, it’s becoming more and more likely that your competitors are using Twitter, so should you be using it too? Before answering that question, it’s VERY important to understand Twitter’s demographics […]

Local SEO For Small Business

  Small business needs SEO especially at the local level. For example, if someone is searching for a restaurant, they are going to look in their local area first. Local listings improve your visibility and help you rank higher in the search engines even if your main business can appeal to larger searches. Do you […]

Social Media Marketing Tips & Tricks for 2018

  As we enter into a new chapter on a new calendar year, it’s time to start thinking about effective social media marketing strategies for your small business. In order or you to stay ahead of the competition it’s imperative for you to adjust your marketing strategy to take advantage of prevailing trends and the […]

SEO Vs PPC: Which Strategy Is Right for My Business?

  Warning: excessive use of acronyms below. A business’ online success greatly depends on the traffic generated from its website. In order for you to grow, it’s important to draw your customers in organically, as well as take steps to attract them through ad campaigns and online marketing. You can accomplish these goals by utilizing […]